Cambrian Alliance

About The Cambrian Alliance Ltd Pharmacy Website Service By MedicineChest


A unique pharmacy website solution

Join the most powerful pharmacy network in the UK
Our platform needs absolutely no technical knowledge so it can be used by pharmacies with no existing experience.
In addition to all the things you need to promote your local store and to let your customers order their repeat prescriptions, we provide you with a customer health database and comprehensive pharmacy optimised health content (as used in more than half of all GP surgeries in the UK) along with the complete NHS Choices content database (over 800 conditions) and a huge, instant on-line store.



E-commerce

From otc products and perfumes to babywear and disability aids, our white label e-commerce service lets you offer a vast range of products through your site; comparable to leading high street stores and the top online retailers, always at extremely competitive prices and often at the best online price in the UK. You have to do absolutely nothing, no stock ordering, no packaging, no delivery. You can provide all this with zero physical effort, staff training or web-development and just receive your commission on sales from your customers whilst keeping ownership of their sales data.

You can, of course, at any time decide to offer e-commerce yourself so the beauty of our service is you can build sales and prove the model before investing time and money.



Marketing

Naturally the more you put into marketing your site's services to your customers and people in the wider local area, the more you will earn out of it. As part of your site we have provided you with similar sorts of tools as used at Boots etc for marketing to existing customers who can sign-up, tell you about their health and record key details in a safe, secure way and where you can easily search their records and email those that permit you with tailored offers and advice. We also provide both in-store marketing materials and help with local search and other internet marketing such as facebook etc.

As Google begins to understand the relationships between all the members of our network including national newspapers, supermarkets and national chains as well as over 1000 independents and to see them as authoritative sites, you will start to see benefits in your natural (unpaid) search rankings. This takes time and there is no magic formula but pharmacies that went live with us in March are now starting to appear on the first page of Google for certain e-commerce searches. For the price we are delivering your website service for, we don't make much in the way of profit. We make money if your site makes money so we are constantly working on ways we can help your site attract visitors and not just with Google. For instance, there is no central place for pharmacies to submit their website domain to all the different NHS websites so it appears when people are searching NHS sites for local service providers. We are currently working with NHS management to get all our member pharmacy sites properly listed.

No other local, national or general web developer can offer you this commitment or industry contacts and expertise as we only work in pharmacy.



Your Customers

All customers remain your customers: that’s our guarantee. We guarantee not to offer any third party any access to them whatsoever. We do retain the right to collaborate with you in occasionally offering them appropriate information pertinent to their health or targeted offers in your on-line store. You retain a power of veto of approval.



Security

All confidential or private customer data is encrypted using 2048-bit next generation universally compatible Global Sign SSL certificates as used by companies and organisations such as NHS, BBC , Vodafone, Novartis. Data is backed up nightly in multiple locations for security. In addition, all repeat prescription orders and patient consent nomination forms are also sent to you via email for additional back up.



Data protection

Our policies have been checked by a leading law firm's pharmacy department and corporate governance lawyers at our major clients.
WE WILL NEVER PASS ON YOUR OR YOUR CUSTOMERS’ PERSONALLY IDENTIFIABLE INFORMATION TO ANYONE. WE WILL NOT NEEDLESSLY CLOG UP YOU OR YOUR CUSTOMERS’ INBOX WITH COMMERCIAL SPAM. YOU AND YOUR CUSTOMERS MAY DELETE/CHANGE YOUR INFORMATION AT ANY TIME. YOUR CUSTOMERS MAY OPT OUT OF RECEIVING ANY EMAILS FROM YOU OR US AT ANY TIME.
The Pharmacy Centre takes your and your customers’ privacy and data protection very seriously. Every effort has been made to make sure our databases are secure and can only be accessed by you and trusted Pharmacy Centre staff and occasionally, trusted third parties such as Doctors, Medical writers and IT personnel for the purpose of improving the site.